How to Make Your Trade Fair Experience a Success - Money Safe Box

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How to Make Your Trade Fair Experience a Success

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The reason that most exhibitors do trade fairs is for lead generation which hopefully lead to sales and ultimately increases their new and repeat subscriber base, increasing the sales revenue so therefore profitability in the company.

Here are some ideas about how you can really make the most of your trade fair experience, generating more leads and helping your company to grow.

Choosing Which Trade Shows to visit

• Attend more industry events which are away from your local area

• Attend more industry events which furnish your vertical markets

• Attend less trade shows but put extra effort in the promotions, the booth and also the staff.

• Pay special attention to upcoming shows which match the long run markets of your respective company or products as things progress

The Design of Your Exhibit

• Pay for a larger booth space

• Corner booth spaces are generally an excellent location

• Rent a booth space which is near to the general traffic hub - near to a refreshment bar or speakers stage

• Make sure that your display is backlit to really flaunt the graphics

• Make your booth stick out using retractable banner stands

• Make your trade stand inviting and welcoming - have a pot of fresh coffee on the go

• Make sure that our exhibit has exciting, stand out colors which represent your business, service or product

• Don’t clutter the booth with unnecessary items, just bring the most popular, most popular with you while focusing on those

• Make sure that you have plenty of ads to hand out -flyers and brochures, business cards, vouchers, tokens

• Have a tall exhibit which can be seen from a distance

• Make sure that the message of your respective exhibit ties in with your marketing materials

• Try to help make your exhibit look different to everyone else’s so that it really stands out from the crowd

• Add a lot of lighting to the exhibit or booth

Fully Utilize Pre-Show Promotions

• Pay for a banner advertisement on the website to the trade show

• Send out a pre-show email to clients and potential prospects which can be in the immediate locality from the show

• Attach stickers about the show and the location of your stall on all outgoing mail immediately ahead of the show

• Send a targeted email invitation

• Attract attendees by utilizing social media marketing outlets

• Pay particular attention to pre-show promotions causing them to be exciting and creative

• Take any top prospects out for pre show dinner, lunch or drinks

Activities and Show Promotions

• Launch a brand new product in the show (don’t forget to promote this well ahead of time)

• Provide an interactive trade show booth with a bit of interesting and fun to do

• Have some healthy food and hot coffee available - don’t just hand out the candy

• Have video loops running on large monitors

• Do demos at your booth which are entertaining and interesting

• Give your clients a lot of opportunity to secure your products

• Hand out free samples and / or money off vouchers

• Have some sort of raffle, game or sweep stakes

• Offer a special trade event discount

• Make sure that you have a great ad inside the show brochure - and this all of your contact information is correct

• Ensure that your booth is well staffed with knowledgeable, friendly and helpful staff.

There are plenty of great ideas on how to make your show booth more appealing and be noticeable at The Display Outlet

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